Digital Campaign Specialist

About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. S.

markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. Premion , the “Over-the-Top” (“OTT”) advertising and media business, seeks Digital Operations Specialist .

The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns.

Responsibilities

: • Implement and manage online advertising campaigns • Perform the day-to-day ad scheduling in FreeWheel and our proprietary DSP Octillion • Monitor delivery of campaign from beginning to end and optimizing as needed • Consult with Account Management to ensure a successful advertising campaign • Attend weekly meetings with Account Management team to discuss delivery issues • Work with Yield Management to manage margins • Work with Yield partner to move demand to different supply sources • Review daily reporting to find potential campaign set up and campaign delivery problems • Review Rejection Summary in DSP and suggest changes to increase delivery • Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours • Prepare and edit HTML code used to track ad creative • Prepare creative and client for deployment on different platforms, IE Hulu • Follow-up with immediate action & provide concise, timely feedback within the deadlines established • Self-manage tasks / schedule for effective and efficient time management • Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies • QA all VAST tags and MP4 Files to meet specs

Requirements

: • 1-2 years of online ad trafficking experience • Ability to multi-task, and work efficiently within a high-paced changing environment • Knowledge of HTML, CSS, Flash, and JavaScript • Strong organizational and time management skills • Strong written and communication skills • Able to interact comfortably with both clients and other internal departments • Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision • BA/BS preferred

Benefits

: TEGNA offers comprehensive

designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k).

Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

described herein may not apply.

under plans administered by the union. EEO statement : TEGNA Inc. is a proud equal opportunity employer.