500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.

Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We are looking for an LLM & AI search Discoverability Manager to shape how Flo is represented across AI systems. This role sits at the intersection of PR, community, content, and AI, owning how our brand is understood, surfaced, and recommended by large language models.

g. ChatGPT, Gemini), ensuring accurate, high-quality brand representation. Monitor how Flo is represented across AI systems, identify gaps or misrepresentation, and proactively act to correct them Build and manage Flo’s reputation across authoritative sources used by LLMs, including Reddit, Quora, and Wikipedia Own Wikipedia strategy and governance, ensuring accuracy, neutrality, and strong positioning as a primary AI citation source Rework and structure Flo’s website as an AI-native source, creating content that answers real user queries and is consistently surfaced in LLM responses Strengthen Flo’s presence in mid-funnel LLM conversations, ensuring the brand is preferred in comparison and evaluation queries Leverage Reddit and Quora as both reputation and discovery channels, shaping narratives and driving qualified organic traffic Build and scale systems for generating and managing external signals (reviews, discussions, third-party content) that influence how LLMs interpret the brand Partner cross-functionally with PR, Product, Social, Customer Support, and Marketing to align messaging and ensure consistency across all external touchpoints We Expect From You 3+ years of experience in online reputation, digital PR, content, or related roles Hands-on experience with or strong understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including how LLMs source, weight, and surface information Understanding of how LLMs source and surface information Hands-on experience with platforms like Reddit, Quora, and Wikipedia Experience shaping brand perception across external, non-owned platforms Strong analytical mindset, connecting reputation signals to business impact Ability to build systems and scale processes, not just execute tasks Strong cross-functional collaboration skills and comfort in fast-moving environments #LI-Hybrid How we work We’re a mission-led, product-driven team.

We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared.

We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough.

Because better health outcomes are worth it. What you'll get We support impact with meaningful reward.