Revenue Operations Analyst (CRM & Data Systems)

Revenue Operations Analyst AccuWeather is seeking a Revenue Operations Analyst to join its Marketing team to own and optimize the data and systems layer that powers our go-to-market execution. This role will be responsible for managing our CRM ecosystem (HubSpot, Dynamics), supporting data workflows across sales and marketing, and helping operationalize targeting, enrichment, and external signal-based prioritization. This is a highly cross-functional role that sits at the intersection of marketing, sales, and partnerships, ensuring that our revenue systems are accurate , scalable, and aligned to how we go to market.

This role focuses on execution and optimization of revenue systems and data. It works closely with GTM leadership to operationalize strategy and ensure systems support how we go to market.

Key Responsibilities

and Duties CRM & Data Infrastructure Own day-to-day administration of HubSpot and support CRM ecosystem (including Dynamics as needed) Manage workflows, properties, pipelines, and data structure Ensure data integrity, consistency, and governance across all revenue systems Maintain and optimize lead, account, and contact data models Lead Flow & Lifecycle Execution Execute and maintain lead routing, tagging, and lifecycle progression across marketing and sales Support implementation of standardized cadences and processes Monitor and troubleshoot breakdowns in lead flow and pipeline movement Targeting, Enrichment & Signals Support building and maintaining target accounts and contact lists Execute enrichment workflows using tools such as Clay and other data providers Help integrate and operationalize external signals (intent data, behavioral triggers, firmographic updates) Tag, segment, and prepare data for activation within CRM and outbound workflows Reporting & Insights Support Build and maintain dashboards and reports for pipeline, conversion, campaign attribution, and performance tracking Ensure consistency in reporting definitions and metrics Support business reviews with accurate and timely data Systems Integration & Workflow Execution Support integration between HubSpot and external tools (e.g., enrichment platforms, partner tools, vendor systems) Work with external vendors and agency partners as needed to support data and system execution Configure workflows that connect data inputs to sales and marketing execution Continuously identify opportunities to improve automation and reduce manual effort What Success Looks Like Clean, reliable data across CRM and supporting systems Consistent, scalable lead flow and lifecycle management High-quality, actionable target lists and enriched data Clear visibility into pipeline and performance Efficient execution of GTM workflows across tools

Qualifications

2–4 years of experience in Revenue Operations, Marketing Operations, or related field Experience working in HubSpot or similar CRM environments (Dynamics experience a plus) Strong understanding of sales and marketing data structures Familiarity with enrichment tools, data providers, and signal-based workflows (Clay is a plus) Detail-oriented with strong problem-solving skills Comfortable working cross-functionally with marketing, sales, and operations

Benefits

Competitive salary commensurate with experience Comprehensive healthcare and dental

401(k) retirement plan with 50% company match. A collaborative work environment. If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success.

About AccuWeather AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.