Head of Marketing Benelux

About Upway At Upway, we’re building the world’s leading marketplace for refurbished e-bikes. In just 4 years, we’ve brought more than 100,000 e-bikes back to life and we are just getting started. Our mission is to make electric mobility accessible to everyone.

How? By sourcing and professionally refurbishing the best e-bikes on the market in combining premium quality, affordability, and sustainability. Germany has become our core market.

To continue growing fast, we’re looking for an ambitious Head of Marketing to take our brand, growth, and local presence to the next level. As Head of Marketing BNL , you will own and drive our full marketing strategy and execution across brand, owned channels and local activations. You will act as the go-to person for all marketing topics in our most strategic market.

Responsibilities

will include: Full-Funnel Marketing Strategy: Develop and implement a comprehensive marketing strategy tailored to the BNL region, addressing each stage from awareness to conversion. Channel Management & Scaling: Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels. Brand Positioning: Define and continuously refine Upway’s brand positioning in Benelux to establish it as the go-to destination for refurbished e-bikes.

Performance Optimization: Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth. Cross-Functional Collaboration: Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives. Team Leadership: Build, mentor, and lead a high-performing local marketing team.

Innovation & Experimentation: Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement. Experience: 5+ years in marketing or growth, ideally within a Consumer goods, e-commerce, or startup environment. Strategic & Hands-On: Proven ability to combine strategic thinking with hands-on execution, with strong expertise in managing multi-channel marketing initiatives and driving impact.

Self Drive & Passion: Strong motivation for building consumer brands from scratch, and passion for mobility, circularity and / or the ebike market. People & Stakeholder Management: Experience leading small teams, agencies and driving superior outcomes. Languages: Native-level fluency in Dutch or French and excellent command of English.

Mindset: Resilient, Open Minded, Team Worker Impact & Ownership: High-impact role in one of our largest market, with full strategic and operational responsibility. Purpose-Driven Mission: Be part of reshaping mobility through sustainability and innovation. Dynamic Environment: Thrive in a fast-paced startup setting with significant growth potential.

Location: Office in Mechelen / Amsterdam Competitive Package: Attractive salary plus equity participation. Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more. Perfect Match for any marketing expert who loves bikes!