Sales Manager – MI Brands (UK & Benelux)

inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage dealers in the UK, Ireland and Benelux. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel.

Manage dealer accounts and relationships in the designated markets. Achieve sales targets, strategies, and tactical action plans across the channel. Actively recruit and nurture direct dealer relationships.

Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through. Coordinate with marketing to activate campaigns and product demos at the local dealer level. Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.

Support new product introductions with launch planning, demo support, and channel marketing strategies. Proactively work with the dealer network with regards to future planning of all aspects.

Requirements

, inclusive of instore and online displays and merchandising. Maintain accurate CRM data, forecasts, and territory insights. Participate in trade events, roadshows, and local market activations as required.

5+ years of sales experience in the MI or audio technology industry, with hands-on experience managing dealers. Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools. Ability to juggle high-level strategic thinking with detailed tactical execution across complex territories.

Fluent in English; other European languages a plus. Willingness to travel up to 40% of the time. Passion for music creation, instruments, and technology is essential.