The holiday season is one of the best times to reach out to professional contacts - if you do it right. Here's how to make connections without feeling transactional.
Most people slow down their job search and professional outreach in November and December. This is a mistake - and an opportunity. Decision-makers are more accessible, inboxes are lighter, and the holiday context gives you a natural, low-pressure reason to reach out.
The key is to approach it as genuine connection rather than transactional networking. People can tell the difference, and the holiday season is a particularly bad time to come across as someone who only gets in touch when they need something.
Think about people you've worked with or connected with over the past year who you haven't been in regular contact with. Former colleagues, mentors, people you met at events, contacts you connected with on LinkedIn but never followed up with. The holidays give you a legitimate reason to re-establish contact without a specific ask.
Also think about people in roles or companies you're interested in. A brief, warm note - not a job inquiry - is an appropriate holiday touch. Something along the lines of 'I've been following your team's work and wanted to wish you a great end to the year' is genuine and non-transactional.
Keep it short. A holiday message that runs more than three sentences is already too long. Reference something specific to your relationship or to their work - not a generic template. A personalized message takes thirty seconds more than a form letter and is infinitely more likely to generate a response.
Don't attach an ask. The goal of a holiday message is warmth and maintenance of a relationship, not a request. If you want to continue the conversation into January, say so: 'I'd love to catch up in the new year if you have time.' That's a small, low-pressure invitation to continue the relationship.
January is one of the best months for professional networking. Budgets reset, hiring picks up, and people are energized and focused after the holidays. Anyone you reconnected with in December is a warm contact for a January conversation.
Follow up on any holiday exchanges that ended with 'let's catch up soon' - within the first two weeks of January while the connection is still recent. Be specific: 'Would you have 20 minutes for a quick call in the next couple of weeks?' is easier to say yes to than an open-ended 'let's get together sometime.'
Ready to find your next role?
JobMinglr matches you with jobs based on your skills and preferences — no cover letters, no resume black holes.
