Assistant Media Planner

At GSD M, we’re on a mission to build First Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world.

We’re humans who like other humans. Our ideas make a difference. Shift culture.

Create a smile. Inspire change. Initiate belly laughs.

Deepen our understanding of the world and ourselves. We grow. We learn.

We get better. We do it all over again. Because that’s what it takes to build and be First Only.

Department : Media Reports to (Position): Sr Media Planner Supervisory

Responsibilities (Y/N)

: No FLSA Status (Exempt vs. Non-Exempt): Exempt Travel (%): No expected travel *Priority given to candidates with previous experience or media internship* Job Summary The Assistant Media Planner’s role is to help develop consumer experience recommendations by leveraging various tools and research to make informed and strategic decisions. They will actively participate in brainstorming, provide valuable input and perspective for the projects and clients they support, and will assist in the vetting of vendor partners.

The Assistant Media Planner role also plays an integral role in the launch, maintenance optimization, and wrap-up of media campaigns. Assistant Media Planners work cross-functionally across various media channels, including both online/offline channels. They report to a Media Planner or Media Supervisor for each team where they receive mentorship, guidance, and training to help grow their media skills and develop a deep understanding of strategic media planning process.

Desired candidates must be naturally curious and restless (self-starter), two of GSD M’s core values. Primary Job

Responsibilities

Assist in creating and maintaining support elements such as: campaign flowcharts, budget reports, plan summaries, status reports, performance reports, and buy specifications Verify that print, digital, and out of home ads ran as purchased Utilize and understand proprietary and syndicated research tools used for media planning, audience research, competitive analysis, and reporting purposes Provide ongoing assistance on analyses and reporting of campaigns, including current performance, optimization opportunities, competitive tracking, and post buys Track and verify billing documentation and assist in the monthly billing process Develop agency point of views on media opportunities for submission to the client Assist in the development of media plans, launch process, and campaign maintenance Maintain relationships with vendor rep community on behalf of GSD M and clients Create and maintain Spec sheets and timelines Skills and Capabilities Teamwork and Communication: Assistant Media Planners should have the ability to work effectively in a team environment and independently. It is important that they are able to establish and maintain successful relationships within the team, the department, the agency, and with external partners. Strong communication skills, both verbal and written, and customer service skills are extremely important for Assistant Media Planners.

They should be able to communicate and coordinate at all levels to their fellow team members and media partners to ensure an efficient communication flow both internally and externally. Media Planning and Research: Assistant Media Planners should have a basic knowledge of media terminology and the math behind it. Additionally, they should have a basic understanding of digital, print, broadcast, and out of home media.

Growth opportunities with ongoing mentorship will be available to increase their proficiency across all these areas. Assistant Media Planners should have the ability to support the planning team in research through proprietary and syndicated tools for audience analysis, development of campaign strategy, media planning, and competitive analysis. AMPs will learn how to utilize media research tools through a combination of hands on train